our story

the wychbold fudge story, sit back and relax!

We’re the Beck family and the very proud owners of Wychbold Fudge, which has been established since 2014.  

We took over the company early in 2020 from our friend and neighbour Justin Bowen, who decided to sell it on, following his wife Helga’s passing. It was incredibly important to us to honour Helga & Justin’s legacy, as we could see that this unique company needed another family and not a corporate business to love, nurture and expand it further.

So we are delighted to remain as a small family business, based in the small village of Wychbold near the spa town of Droitwich, Worcestershire.

Every single piece of our luxury fudge is made entirely by hand in our own kitchen, as well as being wrapped and labelled by us, involving every member of our little family.

Sheena’s decision to head up the company was driven by her desire to not only change career direction, but to develop creative and business skills in our two children in order to build their confidence further.  

Libby supports Sheena with cooking and designing new flavours, while Adam and Joseph concentrate on the logistics of packaging, practical tasks such as setting up at local markets, liaising with suppliers and of course marketing.  The involvement of our whole family is not only paramount to our success but gives us a wonderful opportunity to work together as one.

We just love getting creative in the kitchen and so we’re working hard to develop a whole new range of flavours for Wychbold Fudge, as well as keeping the ‘old favourites’ that everyone knows and loves. Our EasterEgg fudge proved to be particularly popular in our Easter gift boxes.  These flavours are made even more unique by the use of fresh, local ingredients, such as strawberries handpicked by us at the local Bell’s Farm, which is then handmade by us into our delicious Strawberries& Cream Fudge. It doesn’t get much fresher than that! Once the fudge is made, labelled and wrapped with love and care, we also distribute it ourselves. It is crucial to us to mutually support other small businesses, and so we keep everything local as much as we possibly can. You’ll find our fudge available in local farm shops, outdoor markets, small outlets and even as part of a welcome pack in a local holiday cottage!  Covid-19 brought a particular set of challenges for us, as we had only just taken over the business and many of our local outlets had to close down. However, we met it head-on and worked hard to develop our online presence, responding quickly to people’s desire for a special treat, buying gifts for loved ones and safe, contactless delivery.  We also supported numerous small local businesses and farm shops, by continuously supplying them so that stocks didn’t run low.

Looking to the future, we’re planning even more exciting developments such as expanding our range and purchase options even further, moving towards non-plastic packaging, enhancing our online shopping experience and introducing bespoke elements such as gift wrapping.  

We like to think that we’re sending out and sharing little packets of love every time someone buys our luxurious, silky smooth, handmade fudge. We absolutely adore it and can’t wait to share it with you too!

The Beck Family


Whether you have questions about us, our products and everything in-between our friendly team is always available to answer your questions.

Why not come and view our delicious flavours?

Our unique & original fudge made with Droitwich Salt, harvested locally from pure brine springs. Launched in June 2017, we are the world’s first fudge maker to use genuine Droitwich Salt to create this wonderful local delicacy!

Simply Vanilla

Triple Layer

Droitwich Salt

Traditional Cream

Belgian Chocolate

Lemon Meringue

West Country Toffee

Chocolate Fruit & Nut

Chocolate Rum & Raisin

Orange Chocolate Swirl

Mint Chocolate Swirl

Chocolate Honeycomb

Raspberry Ripple

Coffee & Cream

Mocha & Cream

Lotus Biscuit

Baileys Fudge

Chocolate Peanut Butter

Christmas Delight